Spam is the same copy-and-paste message sent to anyone and everyone

Hyper-Targeted Cold Email uses disruptive AI tools to tailor emails to each individual contact or lead. At Funnels for Founders we enrich contact lists for you to get data like LinkedIn profiles and Websites, and use AI to write part or entire emails tailored to that contact.

They won't be able to tell that it's not a hand-written email!

Depending on the campaign, we can even program the AI on your specific service, and have it write AI based on the contact profile that contains data from their LinkedIn and/or their website for the ultimate, targeted approach.

We like to diversify our data service providers! We have exclusive relationships with a variety of data providers that get us large lists of people that match the criteria of your ICP (Some data providers are better for certain niches, so we will split test the data for you).

Depending on your campaign, we can even use live data of people that are actively researching online for keywords that are relevant to your service.

But we don't stop there! We even have tools to scrape the data ourselves from businesses across all the social media platforms, Google, and even website visitor cookies!

Cold email marketing involved reaching out to potential leads who haven't interacted with your business before. It is part of the top of your sales or marketing funnel.

Traditional email marketing targets people already familiar with your brand, like existing customers or subscribers

An optimized cold email campaign follows all the right rules, which we take care of. It involves using multiple secondary domains (like go{yourdomain}.com), that are used only for cold email. From that point we create a few mailboxes for each domain so we don't send so many emails from one mailbox, that gmail, or outlook blacklist us.

We also create and manage very own dedicated IP to take full control of our deliverability (think less Spam folder, and less bounces).

4 Problems with Facebook Ads

1. Facebook/ Meta ads are recently becoming more of an auction. If you want to get real conversions, you need to outbid (pay more) than your competition to get your ICP to see your ad.
   

2. Facebook is restricting how detailed you can get on your targeting.

3. Any facebook ads expert will tell you that to run a promising campaign, you need to spend AT LEAST $3000+ per month on ad spend alone (not to mention the cost to hire an agency to run it for you)
   

4. When you run ads on Meta, you might target people that have an interest in your product or service.
   
   Let's say your ICP is sales professionals... The problem with interest, is that your ICP may just follow or like a page because of the cool car the sales rep drives, not because they care about or work in sales.
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   Cold email allows you to target based on action and customer profiles. Target them based on their online presence and behavior and what're they posting about, researching or what do they do for work.
   
   Cold Email is the clear winner here, not only because of how affordable it is, but also because of how effective it is.